Ten Trends of the Pattern Analysis of the digital signage market by 2016

Many changes will occur in the 2016 marketing model, Youngch electronics explains how to use digital signage interactive technology to conquer the market .

1. Customer Experience Model

We are moving away from the traditional static advertising model. The impact of information technology to create client-based immersive experience became the core business. Fortunately, there are sophisticated tools that allow corporate customers to understand and predict their behavior, and create a personalized experience designed to maximize earnings.

Interactive touch screen digital signage technology does not only create amazing customer experience, but it is also able to track and report the experience. As it can be effectively utilized, it can be used to identify consumer behavior, identify points of interest, measure loyalty, in order to adjust the advertiser's program to increase user engagement and increase conversion rates.

2. The relevance of the ad content

You must respect personal space. People usually don’t care for your ads. So, how should we build an effective ad? The answer is that your ads must be relevant to customers. One approach is to provide some valuable and insightful experience, and to maintain their interactive and entertaining features.

Use of 3D technology

In future, 3D technology will become mainstream technology. It may be fused with the interactive experience, to provide consumers with virtual tours, product demonstrations, sales presentations and similar functions. Whether it is the traditional interactive screen or gesture-based way to experience 3D virtual technology created to provide users with exploration, education, new ways of participation.

4. Use of Social Media

Social media is a condiment, not food. You can use it to strengthen your activity, but not as the event itself. There are several companies that use social media interactive marketing strategy to play an important role, such as Macy's Mirror, where customers can share equipment like on Facebook, and get feedback, thereby enhancing interest. This approach can also be applied in any similar interactive strategy, for example, real estate agency allows customers to build a virtual house by using an all in one touch kiosks, and shared it on facebook. This strategy can be applied to a variety of interactive experiences and businesses.

5. Total Channel Retail (Omnichannel)

All-channel retail enterprise in order to meet consumers any time, any place, any demand for purchase and take physical channels, e-commerce channels and mobile e-commerce channel integrated approach to sales, available to customers with different buying experience. Rich full retail channel means it will help boost sales, because consumers can more easily make purchases.

   Interactive touch screen helps customers to check more information online about the product, read reviews, watch videos, learn related products, check inventory information. For example, in a shop you find a favorite shirt, but the store did not have the colors and numbers that you like. You can use interactive inventory list for all the colors and numbers of information, and they even can be purchased at another store.

6. Big Data Marketing

Data for business decisions is a very valuable, and thanks to interactive applications, it can now be easily accessible. More interactive tools are available for data mining, management, data translation to improve the user experience and sales. For example, click on the estimated mature interactive software allows you to understand consumer buying behavior, interests, loyalty and models to help you upgrade strategy to make it more responsive to customer needs.

7. Mobile Applications

Using applications for the mobile marketing strategy is a good idea. Take into account the number of interactive mobile applications that can be customized. Which of them may extend as full channel strategy, or simply powerful interactive mobile customer experience.

8. Video applications abundance

18-36-year-olds like to get more information from video sites. The integration of video into the store experience will change the rules of the game. Installing the touch screen for your store is a good idea, to attract consumers who love to obtain information from the video sources.

9. Content

Needless to say about the importance of the content, but not all content is the best. Content needs to remain clear, relevant, good. It needs to be intuitive, easy to navigate, fast, and scalable.

10. Results

Through learning the marketing strategies result, one can find the results of these indicators and provide software that will make work easier. If you are lucky enough to find touch screen software that can help you understand the gap between yourself and the goals, and to help do some analysis.

In fact, these trends are not new, they are always in the slow development process, now you can use them to add some creative marketing strategies. 2016 theme will eventually be interactive. For more information on the digital signage industry, please pay attention to Youngch webpage.