Ten Trends of the Pattern Analysis of the digital signage market by 2016

Many changes will occur in the 2016 marketing model, Youngch electronics explains how to use digital signage interactive technology to conquer the market .

1. Customer Experience Model

We are moving away from the traditional static advertising model. The impact of information technology to create client-based immersive experience became the core business. Fortunately, there are sophisticated tools that allow corporate customers to understand and predict their behavior, and create a personalized experience designed to maximize earnings.

Interactive touch screen digital signage technology does not only create amazing customer experience, but it is also able to track and report the experience. As it can be effectively utilized, it can be used to identify consumer behavior, identify points of interest, measure loyalty, in order to adjust the advertiser's program to increase user engagement and increase conversion rates.

2. The relevance of the ad content

You must respect personal space. People usually don’t care for your ads. So, how should we build an effective ad? The answer is that your ads must be relevant to customers. One approach is to provide some valuable and insightful experience, and to maintain their interactive and entertaining features.

Use of 3D technology

In future, 3D technology will become mainstream technology. It may be fused with the interactive experience, to provide consumers with virtual tours, product demonstrations, sales presentations and similar functions. Whether it is the traditional interactive screen or gesture-based way to experience 3D virtual technology created to provide users with exploration, education, new ways of participation.

4. Use of Social Media

Social media is a condiment, not food. You can use it to strengthen your activity, but not as the event itself. There are several companies that use social media interactive marketing strategy to play an important role, such as Macy's Mirror, where customers can share equipment like on Facebook, and get feedback, thereby enhancing interest. This approach can also be applied in any similar interactive strategy, for example, real estate agency allows customers to build a virtual house by using an all in one touch kiosks, and shared it on facebook. This strategy can be applied to a variety of interactive experiences and businesses.

5. Total Channel Retail (Omnichannel)

All-channel retail enterprise in order to meet consumers any time, any place, any demand for purchase and take physical channels, e-commerce channels and mobile e-commerce channel integrated approach to sales, available to customers with different buying experience. Rich full retail channel means it will help boost sales, because consumers can more easily make purchases.

   Interactive touch screen helps customers to check more information online about the product, read reviews, watch videos, learn related products, check inventory information. For example, in a shop you find a favorite shirt, but the store did not have the colors and numbers that you like. You can use interactive inventory list for all the colors and numbers of information, and they even can be purchased at another store.

6. Big Data Marketing

Data for business decisions is a very valuable, and thanks to interactive applications, it can now be easily accessible. More interactive tools are available for data mining, management, data translation to improve the user experience and sales. For example, click on the estimated mature interactive software allows you to understand consumer buying behavior, interests, loyalty and models to help you upgrade strategy to make it more responsive to customer needs.

7. Mobile Applications

Using applications for the mobile marketing strategy is a good idea. Take into account the number of interactive mobile applications that can be customized. Which of them may extend as full channel strategy, or simply powerful interactive mobile customer experience.

8. Video applications abundance

18-36-year-olds like to get more information from video sites. The integration of video into the store experience will change the rules of the game. Installing the touch screen for your store is a good idea, to attract consumers who love to obtain information from the video sources.

9. Content

Needless to say about the importance of the content, but not all content is the best. Content needs to remain clear, relevant, good. It needs to be intuitive, easy to navigate, fast, and scalable.

10. Results

Through learning the marketing strategies result, one can find the results of these indicators and provide software that will make work easier. If you are lucky enough to find touch screen software that can help you understand the gap between yourself and the goals, and to help do some analysis.

In fact, these trends are not new, they are always in the slow development process, now you can use them to add some creative marketing strategies. 2016 theme will eventually be interactive. For more information on the digital signage industry, please pay attention to Youngch webpage.

Youngch electronics explains to you the difference between the VR-AR-MR virtual reality, augmented reality,mixed reality

What is virtual reality?

VR (Virtual Reality, referred to as the VR, also translated as spiritual environment, magic reality) is a high-tech that has been developed in recent years, and it is also known as Virtual Reality technology or artificial environment. Virtual reality is the use of computer simulations to generate a three-dimensional virtual world, providing the user with simulated visual, auditory, tactile and other sensory effects, allowing users the immersive general feeling, in time, there is no limit to observe the virtual three-dimensional things within.

What is augmented reality?

Augmented Reality (Augmented Reality, referred to as AR), is also known as mixed reality. It is obtained through computer technology, the application of virtual information into the real world, the real environment and virtual objects in real time superimposed on the same screen or space.

What is a mixed reality?

Mixed Reality (Mix reality, abbreviated MR), both including enhanced virtual reality and augmented, referring to merge reality and the virtual world and the emergence of new visual environment. In the new visualization environment where physical and digital objects coexist and interact in real time. Systems typically employ three main features: 1 It combines virtual and real world; 2 in a virtual three-dimensional (3D registration); 3. real-time operation...

VR and AR difference:

 Simply put, virtual reality (VR) enables you to see the scene and the characters that don’t exist, a virtual world is making a substitute to your senses. In augmented Reality (AR), we see some scenes and characters that are virtually put into the real world scenes.

Interaction difference:

VR equipment: Because VR is a pure virtual scene, the VR equipment is more interactive for the user to interact with the virtual scene, more use is: position tracker, data glove (5DT and the like), dynamic capture system, data helmet and so on.

AR Equipment: Because AR is a combination of real-world scenarios and virtual scene, so basically you need a camera, the screen based camera to take on the combination of the virtual screen to display and interact with, such as GOOGLE GLASS these (in fact, strictly speaking, IPAD, mobile phones these products only with a camera, can be used for AR, AR just install the software on it.)

Technical differences:

Game-like production, to create a virtual world for people to experience it is to play graphics core of the technology. And we have the highest form of contact for the application in the game, it can be said to be an upgraded version of the traditional game entertainment devices, focusing on whether the virtual scene has a good experience. The real scene is not relevant, they do not care.

VR devices are often put into the frames, the typical equipment is oculus rift.

AR applications is using computer vision technology. AR emphasize rehabilitation equipment visual function of the human, such as automatic tracking to identify the object, rather than to point it out manually; independent tracking and the surrounding real scene 3D modeling. Typical AR device is normal mobile phone terminal, such as an upgraded version of Google Project Tango.

AR use and practice, so that the medical and healthcare industry has undergone great changes. Improving medical training to improve management effectiveness of regulatory authority, AR influence in the medical industry has never stopped, some experts have predicted, AR will dominate the future.

Whether it is education, advertising or health care, AR brought to a whole new world in front of us. It changed the way we interact with things, objects in everyday life radically.

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Youngch electronics shares independently developed Internet-based information dissemination system that has AR technology video enhancement features, and can actually be used in various industries

How to correctly understand the difference between industrial LCD video wall screen and ordinary LCD TV's

Features and technical advantages and disadvantages are necessary to see the condition of the LCD screen splicing point selection process , and for video wall screen LCD digital signage applications and devices for consumer products is usually different. The customers should be aware of the following seven basic elements

First, the stability of the whole (including the duration of usage, and interference) LCD splicing screen when composing digital signage system, is usually used 24 hours a day, 365 days a year uninterrupted, continuous use of electricity (and ordinary LCD TV usually only work a few hours every day), and some of the video wall screen application environment may be more severe, which requires LCD splicing screen reliability and stability. Compared with ordinary TV, in the design of the current liquid crystal mosaic, power consumption, temperature and resistance to electrical interference, capacity and margin electric shocks and even trouble-free time was far greater than ordinary TV, LCD splicing screen must be fully shielded with metal housing to ensure the electromagnetic compatibility and interference performance; on the selection of components, various characteristics of the components used in LCD screen splicing of voltage, current, temperature, and humidity are higher than ordinary TV use meta devices; and in the installation, commissioning, especially on the components and the aging process requirements, LCD splicing screen have higher demands, ordinary TV manufacture machine aging is usually energized about 8 hours at room temperature, while the LCD splicing screen machine aging is required on the aging pipeline of high temperature, high humidity closed environment energized aging for more than 24 hours to ensure stability of the machine.

Second, the image clarity LCD display with intuitive reflect the image quality features is important, combined with full 1920 x 1080 resolution selected for the field of digital signage display devices, LCD video wall screen is the preferred choice of professional video wall screen resolution is the display automatically adjust the output resolution (no matter if they had support); its high reliability and high-definition display capabilities will ensure that you can record high-definition video that is edited, the video signal is displayed in the full front of the viewer. On the contrary, several TV LCD TV supports only common resolutions specified in the instructions. Since the resolution of the civil television signal only a few, as long as the LCD TV LCD according to the resolution of several common user will be the effect of treatment, special resolution will result in the video. 

Third, the color reproduction effect as saying clarity mainly frequency by the video channel amplitude characteristic decision, the reduction degree mainly by the LCD screen splicing in red (R), green (G), blue (B) three primary colors chromaticity phase signal and the luminance signal. Since the LCD video wall screen splicing is usually observed as a static image, and thus splicing screen color reproduction requirement is higher than ordinary TV, so the professional mosaic screen video amplifier channel should be on the brightness, color processing and R, G, B treatment with precise compensation circuit and delay circuit to ensure luma / chroma signal and the R, G, B signal phase synchronization. On the other hand, LCD TV due to the use of environmental requirements actions, after the rendering image is displayed. It can not fully reflect the actual effect.

Fourth, the use of the machine under material environmental requirements, LCD TV screen shell material has part metal texture. And the inner plate lines are industrial design, not easy to age; reflect the concept of energy saving: seamless Samsung LCD Video Wall arbitrary infinite "horizon" low-power design; environmentally friendly materials. Neat appearance, easy to industry needs splicing, installation, and other combinations. On the other hand, LCD TV machine housing all non-metallic materials and design. Internal plate line is designed for civil use, long boot easily cause mechanical aging. Further more the appearance of a non-civil rules television appearance, with mosaic screen digital signage system, the appearance of the arc as the auditory and visual systems and other ancillary facilities, construction up the overall appearance and effect will be greatly reduced. 

Fifth, the port LCD splicing screen multi-use industrial ports such as RGBBNC color difference with self-locking mechanism interface and professional DVI-D video interface; on the contrary, the LCD TV is no BNC self-locking color input interface, and DVI-D interface; 

Six, LCD splicing screen control interface can be used S232 serial control, password control and open up to more than 200 schools, hospitals and solutions to meet the various industrial environments. Video wall screen is more convenient for use, not by far controller can control all display devices, and the ability to assist, regular boot, delay boot, the machine self and other industrial requirements. LCD TV can also be used S232 serial control. But it can only be achieved with the controller away control command. Industrial control and can not be achieved.

Seven, fanless architecture splicing LCD screen with no mechanical exhaust fan designed to keep the air circulation and cooling business unit solutions to avoid mechanical exhaust fan that can be caused by dust and fan noise issues, when the internal temperature rises due to the unexplained reasons, LCD splicing screen backlight automatic control system turns on to keep the temperature below the maximum operating temperature. On the other hand, LCD TV is limited to the application environment caused by this no strict requirements.

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Terminal management for easy digital signage content management and broadcasting

  The player terminal can be unified and centralized managed by the system through internet. The terminal can be grouped according to different needs, for example, according to terminal mounting district or according to the display device type of terminal connection etc.

  Terminal can be remote monitored and operated, like check terminal real-time status, catch the images and any other operations.

Broadcasting-source management

Broadcasting source is the content or programming, and it is managed in material library according with different types systematically.

 Material types of system supported:picture,video and writing.

  Users can upload local materials into system material library for programming use. Those materials need to be audit When uploading, to ensure it’s correctness and security. It can be used once it passed the audit.

 Top system administrator can control the audit, in order to save time for auditing automatically.

 Users can preview while checking.

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Visit www.custombuiltdigitalsignage.com for more info about digital signage content management

School campus Digital signage information content management broadcasting system

With the development of higher education informationalized and with the practical needs of rapid integration between talent in institutions and society in recent years. A large mount of campus information and social information need to be transferred to college students healthily、normatively、scrupulously and efficiently. 

For many of the information need to be classify, edit, manage and distribute through modern network information distributing platform. such as faculties feature introduction, national key laboratory, academicians and recruitment information, mega-event reporting of international and domestic, new arrival catalog and time reminder of returning books, prices list in school canteen, open classes and dormitory management etc; it’s far from meeting the requirement of information transfer in time and regional and content management by the way of traditional online advertising and posters, the application of digital signage system offered a good platform for information display and communication in campus, which accord with modern campus construction and atmosphere and create the efficient combination between campus and society , it’s also an irresistible trend of digital and informational university. 

Industries are tend to digitization, informatization and intelligentize with the continuously development of information age, so that there are new requirements to various industries of the society. Smart information distribution system is designed for the implementation of all informationalized industries. plenty of videos, writings and pictures can be distributed to each significant corner of campus by internet with display terminal( LCD advertising player,led full color screen,video wall unit,projector etc.), and playing colorfully and attractively so as to make a good publicity effect of notice, announcement or advertising etc. It can be applied to every educational department. 

For more info about digital signage for school campus please visit www.custombuiltdigitalsignage.com